Having a profitable online business is no longer a myth. Many people have quit their day jobs to embark on an online business that has turned out to be very profitable. What’s also true about all these businesses is that they have in place an online marketing campaign that is effective if not truly remarkable.

If you have just started your online business and you don’t have a marketing campaign in place, then consider yourself doomed for failure. In this article I am going to show you how to create and implement a marketing campaign that is inexpensive and effective at the same time

Get a website Having a website should be the number one agenda in your marketing campaign. Fortunately, creating one doesn’t have to be time consuming or costly as there are many web building tools and resources available for free on the internet. An example is WordPress that lets you create your blog in just a matter of minutes.

Set up an autoresponder service Once you have a professional looking website and well optimized for the search engines, you need to capture the traffic that flows to your website for future business. This is done by employing an autoresponder service that captures the email addresses of your website visitors. Find out if your hosting company offers this service as an added feature to your hosting package or look for the many myriads of autoresponder services available across the world wide web.

Advertise your website There are many ways to advertise your website. So depending on your budget, shuffle between the following:-Banner advertising, Pay per click, Blog entries and article writing Banner advertising nowadays is not very effective, while pay per click advertising might turn out to be unaffordable to most start-ups in the online business. A more effective method that I highly recommend to online business is article writing. This is where you write and submit your articles to ezine directories like EzineArticles and in return your url is populated allowing click throughs and backlinking which is very important in search engine optimization

Following the above simple techniques will put you in the right path to a profitable online business career and keep you ahead of the competition